Brief:
V12 is a high-end automotive brand specializing in luxury car care and services. The client requested a logo that embodies luxury, uniqueness, and high performance, aligning with the brand’s elite image and clientele. The design needed to convey a sense of sophistication while remaining bold and instantly recognizable.
Design Approach:
The final logo combines elegant typography with a sleek, modern layout, emphasizing the exclusivity associated with the term "V12" a direct reference to the powerful V12 engine often found in premium cars. The design utilizes a refined color palette and minimalist forms to ensure a timeless and upscale appearance. The result is a distinct, polished identity that communicates excellence, precision, and luxury at a glance.
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